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Smoothweb empowers an engaging, interactive customer experience with AI

Imagine trying on a pair of trainers and standing in front of a mirror which instantly and smartly displays the relevant product information.

Or attending a charity dinner that features a boxing match, where you can interactively control the replays directly from a handy tablet on the table.

Smoothweb Group Limited, a Cyberport Smart-Space company, specialises in delivering this type of AI-powered and highly engaging experience.

“We understand that competing for attention in branded environments is tough. There is a lot of noise, and attention spans are getting shorter and shorter,” said Brendan McMahon, Chief Marketing Officer of Smoothweb. “By increasing customer dwell-time with interactive technology, we can get customers to engage with brands and products better than ever before.”

Smoothweb’s solutions aim to help retailers and marketers leverage AI, mobile, deep learning, and other digital technologies to boost brand engagement and experience.

For customers, this means more personalised shopping experiences and greater enjoyment. For retailers, the enhanced customer engagement can drive sales through higher conversion rates, greater brand loyalty and deeper customer insights.

Smoothweb’s one-stop services span from rapid prototyping and software development to pilot, installation, deployment, updates, and maintenance. The company is famed for its highly scalable solutions and flexible pricing.

In addition to the patent pending smart “Mirai Mirror”, which is featured in adidas’ flagship stores in  South Korea and Thailand, Smoothweb’s other innovative solutions include interactive signage, AR mobile solutions, beacon technologies for product interaction, kiosks, LED walls, and “marquee innovations” deployed at stores, events, exhibitions, hotels, and other physical locations.

The company is now developing a mobile in-store solution that allows customers to view in-store SKU information on their own smartphones. It is also working on an AI-driven solution that will link warehousing and inventory for stores to optimise stock levels and availability.

Smoothweb was the first Cyberport company to be named a Top 100 innovative company by Red Herring Asia and Red Herring Global Awards.

Visit https://smoothweb.com for further information.